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Facebook Shops rollout is a big moment for social commerce
For years, social commerce was something of a standing joke due to a series of failed platforms and clunky ‘buy’ buttons that never captured users’ attention to really purchase a product.
Then, facebook came along with the brilliant Facebook Store plugin, social commerce (which if you’re not clued in, is the merging of ecommerce with social networking features) became a reality. The feature allows facebook business to create digital storefronts where they can host ‘catalogues’ of their products, with links to purchase the product either on the retailer’s website or directly within Facebook business page.
Facebook Store
Facebook Shops rollout is a big moment for social commerce
For years, social commerce was something of a standing joke due to a series of failed platforms and clunky ‘buy’ buttons that never captured users’ attention to really purchase a product.
Then, facebook came along with the brilliant Facebook Store plugin, social commerce (which if you’re not clued in, is the merging of ecommerce with social networking features) became a reality. The feature allows facebook business to create digital storefronts where they can host ‘catalogues’ of their products, with links to purchase the product either on the retailer’s website or directly within Facebook business page.
Seizing the online shopping opportunity amidst the Pandemic!
Facebook’s move into social commerce is a significant move beneficial for small and large scale businesses alike especially due to the coronavirus crisis hit. Currently the huge shift to online shopping that’s currently taking place in the midst of the pandemic, as well as giving struggling small businesses an easy way to sell online.
So if you haven't got your FB store yet, what are you waiting for? A facebook business page is going to be the next go getter to top up your business goals. So don't you waste a minute but get going and win it.
Therefore, the launch of FB Shops or so called FB businesses has the double benefit of giving Facebook a long shot in the foreseeable future while also positioning it to take advantage of an upswing in online shopping adoption that looks set to last well beyond the end of the pandemic.Creating a facebook business account is just a click away , hence taking your facebook business to the next level isn’t a hassle anymore.
Decide if a Facebook Shop makes sense for your Business
So before getting into the steps for setting up your business on the platform, let’s see if your business fits in?
A Facebook shop would be a good option for your business if:
- You mostly sell physical products.
- You’re new to online commerce.
- You have a third-party shopping cart. You can easily connect your catalog and try reaching a new audience on Facebook
- You already promote or advertise your products on Facebook. So now your customers can directly purchase your products via FB
In these cases, there are clear benefits to your audience. They can have a seamless shopping experience!
